Although coaching is not a regulated UK profession, I choose to work within the ethical framework of the Association of Coaching. Its general principles are below. The Code in full can be found at: https://shorturl.at/zVicz

• Transparency & Consent – We provide the Code of Ethics, explain contract terms (fees, logistics, confidentiality) and the complaints process before work begins.
• Goal‑Oriented Planning – We clarify client and sponsor expectations, set realistic objectives, and design contracts of appropriate length that promote client independence.
• Learning Environment – We conduct sessions in settings that support reflection and maximise achievement of agreed outcomes.
• Balanced Interests – We prioritise client welfare while ensuring it does not harm sponsors, society or the environment.
• Qualified Representation – We honestly disclose our qualifications, experience, memberships and accreditations.
• Accurate Value Claims – We represent our services truthfully and attribute all external ideas or materials.
• Conflict Disclosure – We promptly disclose any real or potential conflicts of interest and avoid dishonest, unlawful or discriminatory conduct.
• Strict Confidentiality – We keep all client and sponsor information confidential unless law requires disclosure.
• Pre‑Agreed Limits – We define in advance the circumstances (e.g. illegal activity, risk of harm) where confidentiality may be broken.
• Secure Data Management – We store, transmit and dispose of records in line with applicable data‑protection laws.
• Vulnerable Populations – For children or vulnerable adults we coordinate with guardians/sponsors to protect confidentiality while complying with safeguarding legislation.
• Professional Boundaries – We maintain clear, culturally‑sensitive boundaries in all interactions and never engage in romantic or sexual relationships with current clients or sponsors.
• No Exploitation – We do not use client data or the relationship for undue financial or personal gain without explicit consent.
• Role Separation & Withdrawal – We keep professional relationships distinct from other ties; unmanageable conflicts are disclosed and we withdraw if necessary.
• Termination & Continuity – Clients may end the engagement at any time; we prepare continuity plans, transfer records securely, and uphold confidentiality after termination.
• Post‑Engagement Obligations – We honour any agreed‑upon follow‑up and never exploit former relationships.
• Upholding the Profession – We act to enhance the profession’s reputation and use technology responsibly.
• Inclusion & Diversity – We follow inclusion, diversity, social‑responsibility and climate‑change policies, actively mitigating bias (including AI‑related bias).
• Continuous Development – We engage in ongoing training, supervision and reflective practice to maintain competence and ethical awareness.
• Regulatory Compliance & Indemnity – We stay current with statutory requirements, safeguarding laws and organisational policies and maintain appropriate professional liability insurance where available.
• Scope of Competence & Health – We work within our qualified limits, refer to more experienced colleagues when needed, and ensure we are physically and mentally fit to practice safely.
• Supervision & Peer Support – We participate in regular supervision and peer consultation, especially for ethical dilemmas involving AI or technology.
• Reflective Evaluation – We use systematic reflection, client feedback and continuous professional development to improve our practice.